What is the DBA in Mobile & Digital Marketing intended for?

The DBA in Mobile & Digital Marketing specialisation covers the concepts, tools, and techniques needed to communicate with customers in a systematic and integrated way and to create effective, targeted promotional campaigns. Knowledge of digital marketing can enable you to collaborate more effectively with marketing teams and bridge the gap between technical and marketing departments. This can lead to better communication and more successful projects. Learning digital marketing can make you more aware of security considerations related to customer data and privacy, which is critical in the digital marketing landscape where data protection is paramount.

Why studying it:

The DBA study program in digital and mobile marketing can enhance your professional capabilities and improve your career prospects, and broaden your horizons. It’s a valuable investment in your professional development and adaptability in the modern business landscape.

Learning outcomes:

• Understand the core principles of digital marketing, including channels, strategies, and tactics.
• Gain knowledge of the digital marketing landscape, including SEO, SEM, email marketing, social media marketing, content marketing, and more.

Career and Professional Development:

• Explore potential career paths in data analytics, business intelligence, or digital marketing.
• Enhance your professional development and adaptability in a changing business landscape.