MBA in Marketing management
MBA in Marketing Management study program offers students the opportunity to understand different factors that affect markets and provides them with the knowledge needed to formulate business strategies that meet marketing requirements.
This study program offers two focus areas: marketing and business management.
In marketing, students can select modules related to marketing such as Economy and advertising management, Psychology in Advertising, Media and Copyright, Public Communication, Marketing Communication, Marketing Strategies, Online Marketing, and Viral Marketing. Or they will focus more on business management, where we can include modules: Strategic business management, the market position of the business, Economy and advertising management, and others. Of course, the choice of modules is left to the individual decision of each student.
Students enrolled in this program have the opportunity to choose a variety of modules with a choice of specializations, such as intellectual property, business and management, or e-commerce and e-business, and others.
- the possibility of a parallel study together with another study program,
- specialization in a certain field of law,
- the possibility of shortening the study,
- choice of the form of study.