Mondo International Academy

MBA in Marketing management   

MBA in Marketing Management study program offers students the opportunity to understand different factors that affect markets and provides them with the knowledge needed to formulate business strategies that meet marketing requirements.

This study program offers two focus areas: marketing and business management.

In marketing, students can select modules related to marketing such as Economy and advertising management, Psychology in Advertising, Media and Copyright, Public Communication, Marketing Communication, Marketing Strategies, Online Marketing, and Viral Marketing. Or they will focus more on business management, where we can include modules: Strategic business management, the market position of the business, Economy and advertising management, and others. Of course, the choice of modules is left to the individual decision of each student.

Students enrolled in this program have the opportunity to choose a variety of modules with a choice of specializations, such as intellectual property, business and management, or e-commerce and e-business, and others.

Advantages:

  • the possibility of a parallel study together with another study program,
  • specialization in a certain field of law,
  • the possibility of shortening the study,
  • choice of the form of study.

MBA is a managerial educational program designed for middle and top managers.

Entry requirements:  

Completion of either a Bachelor´s degree or equivalent to the level of an academic bachelor’s degree.

Study form:

All study programs offer flexible learning options that allow you to combine study with work or business. Currently we offer online consultancy and external form of study. During the study, the student is in direct contact with the teacher by e-mail. Online form of study has the character of modern education without regular weekend lectures. The number of face-to-face meetings (consultations) varies and adapts to the needs of each subject. The requirements for online study are the same as for full-time or part-time study. Students who choose to study online will submit written tests electronically.

Module selection and specialization

Each study program contains information about the compulsory modules and options within which you can create your own specialization in a field that fits your own interests and longer-term career goals.

The student has the opportunity to create his / her own specialization in the field that meets his / her own interests and longer-term career goals. She creates her specialisation by replacing 3 modules from another study program eg. of LLM.

For more information read about the general admission procedure.

The Study Program

First Year:

  1. Business leadership
  2. Human resources management
  3. Scientific work and Social research
  4. Communication and Marketing
  5. Event and Communication
  6. Text and Visualisation
  7. Public Relations
  8. Marketing Communication

Second Year:

  1. Psychology in Advertising
  2. Media and Copyright
  3. Public Communication
  4. Strategic business management
  5. Marketing Strategies
  6. Customer relationship
  7. Online Marketing and Viral Marketing
  8. Research Methods

Study obligations of the Program Participant

Preparation of 8 semestral works (4 each year) in the form of “Open Book Exam”

Self-study

Research and preparation of bachelor thesis in the extent of 60 pages.