MBA in Mobile & Digital Marketing

MBA in Mobile & Digital Marketing

What is the MBA Mobile & Digital Marketing intended for?

MBA studies – Mobile & Digital Marketing is the only study program in this part of the world for high-class specialists in the field of digital & mobile marketing, the fastest growing area of marketing. MBA-Mobile & Digital Marketing studies are based on the most up-to-date, advanced technological knowledge. Master of Business Administration (MBA) – Mobile & Digital Marketing studies are subject to rigorous evaluation and continuous improvement as part of the university.

Why study with us:

MBA Mobile & Digital Marketing program focuses on web analysis, Media and advertising, Marketing, Projekt Management. The whole study is based on a simple system and flexibility.

The MBA Mobile & Digital Marketing

Graduates of this specific MBA  programme represent an elite group of high-class specialists in mobile & digital marketing, guaranteeing both themselves and the potential future employer a high level of services offered. We propose an innovative teaching plan, both in terms of content and practice, creating a virtual work area that enables faster implementation of the acquired knowledge. We educate according to the method of training well-known in the USA for qualified management personnel, who perfectly penetrate the area of ​​new technologies, marketing and digital & mobile marketing.

Language: Slovak, German, English, Hungarian a.o. Online form
ECTS: 60 After course students can use MBA title AFTER name.
Diploma: in English language The course ends with the submission of a thesis and its defense.
Duration: 2 Semester Study through online platform (SEP).
Study fee: on request Adapt the study to your living conditions.

Studying with us has the following advantages:

  • high flexibility in the organization of studies,
  • the possibility of obtaining a qualification in addition to employment or entrepreneurship,
  • no obligation to sit in the school every day or on weekends.
  • adaptation to the language

The MBA specialisation covers:

This specialization covers the concepts, tools, and techniques needed to communicate with customers in a systematic and integrated way and to create effective, targeted promotional campaigns. When you complete the Mobile and Digital Marketing Specialization, you will understand strategic marketing concepts and the tools required to make informed decisions and set the direction for your company, business unit, department, or product line in a digital ecosystem.

MBA in Mobile & Digital Marketing

Content Of The Educational Programme ​

      MODULES                                                                              CREDITS

  1. Web analytics, Google Ads                                                    5
  2. Influencer Marketing & Social media                                  4
  3. Media communication                                                           5
  4. Marketing                                                                                 5
  5. Copyright and GDPR                                                              4
  6. Mobile & Digital Marketing                                                   4

       Total                                                                                            30

       MODULES                                                                              CREDITS

  1. Media and advertising research                                          5
  2. Digital TV- advertising and commercial aspects               5
  3. Digital Innovations                                                                 4
  4. Project management                                                             4
  5. Leadership, coaching and mentoring                                 5
  6. Talent and HR management                                                5
  7. Business ethics and CSR                                                       5
       Total                                                                                            30
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